Des Astuces Efficaces Pour L’Identification De Vos Clients Potentiels

Un des faits les moins flagrants d’une entreprise est qu’elle accumule sur une échelle quotidienne des coûts considérables pour pouvoir produire et offrir ses services. Ainsi pour contrer ces coûts, il lui est impératif d’obtenir un chiffre d’affaire intéressant. Ce dernier est obtenu principalement à travers les ventes des produits ou services. Plus important encore, pour qu’une entreprise marche correctement, il lui faut des clients car ce sont l’essence même du fonctionnement de la compagnie.

Bien que les entreprises fassent tout pour fidéliser leurs clients, identifier de nouveaux clients pour élargir son portefeuille est tout aussi important. Nous vous proposons à travers cet article, quelques astuces à adopter pour attirer des potentiels clients. Ces astuces marchent tout aussi bien dans la fidélisation des clients. Les voici :

Trouver des potentiels clients grâce aux canaux digitaux

Un moyen efficace de trouver de potentiels clients c’est de se tourner vers les canaux digitaux. Avec l’ère numérique qui ne cesse de gagner du terrain, les divers canaux digitaux sont très efficaces pour trouver des prospects. Avec un simple profil au nom de l’entreprise en question, vous pourrez être visible aux yeux des consommateurs et être proche d’eux. En effet, ces derniers passent la majeure partie de leurs temps sur leurs téléphones et réseaux sociaux. Vous pourrez ainsi leurs donner accès à vos offres et à vos activités. Mais ce n’est pas tout. Avec des outils analytiques spécifiques, vous allez être au courant des contenus qui attirent le plus la clientèle. De quoi les attirer vers vous.

La Big Data : une opportunité pour plus de clients

Soyez à la pointe de la technologie pour avoir plus de clients. Grâce aux technologies de la Big Data, vous avez l’opportunité de numériser les données concernant les clients.  Ainsi, il est plus facile d’avoir accès à ces données, de connaitre ses clients et de dresser le profil des fréquents consommateurs. De là, en comparant les caractéristiques des fidèles clients à celles des potentiels clients, vous allez vite avoir une liste de futurs clients fidèles. Il sera ensuite plus aisé de les aborder et de les attirer.

Flyers et brochures : l’astuce classique

Un autre moyen d’être visible auprès des potentiels clients, est de produire des flyers et brochures qui seront distribués. Cette méthode vise principalement les prospects visitant souvent des foires pour entreprise et des salons d’expositions. Par-dessus tout, elle vise une toute autre génération de personnes qui pour des raisons divers, n’ont pas accès a des canaux de communications technologiques (réseaux sociaux, etc.). En faisant ça, vous montrez que vous êtes présents sur le marché. Ils pourront ainsi facilement prendre contact avec vous.

Un réseautage animé pour attirer vos potentiels clients

Une astuce de repérer des clients potentiels sans pour autant avoir un budget énorme est au travers du réseautage. Ce dernier aussi appelé networking, doit être entretenu et animer, par exemple, un client qui a été satisfait du service obtenu. Une simple recommandation de sa part à quelqu’un d’autre peut se montrer efficace et de bouche à oreille, vous augmentez votre liste de clients potentiels. Le networking peut également être entretenu sur les plateformes internet diverses.

Des programmes de parrainage pour plus de prospects

En proposant des programmes de parrainage, vous obtiendrez plus de prospects. Cela peut se faire à travers vos collaborateurs ou avec vos plus fidèles clients qui vous recommanderont des clients potentiels. En échange, ils gagnent des remises, des bons d’achats ou encore des cadeaux. Le parrainage constitue en effet, un bon outil de vente pour une entreprise.

Procurez des périodes d’essai et des échantillons gratuits

Pour arriver à retenir l’attention de vos prospects, une solution est d’offrir aux clients concernés des périodes d’essai gratuits du service en question. Si ce sont des produits qui sont vendus, offrez leurs des échantillons. Ils auront ainsi l’occasion de tester les produits et services qui les intéressent. De plus, il y a moins de chance qu’ils aillent voir ailleurs, cela retardera donc leur phase de recherche. Vous pourrez ensuite leur proposer de partager leurs avis sur votre page internet ou sur les réseaux sociaux. De cette façon, les opinions d’autres potentiels clients seront influencées et vous gagnerez plus de clients.

Apprenez à connaitre les habitudes des prospects et du marché

Pour obtenir plus de clients, il est important de bien connaitre le marché et les habitudes des prospects. Une entreprise peut arriver à augmenter sa connaissance client en utilisant des méthodes spécifiques. Par exemple, à travers des études de marchés ou des sondages menés par nos agents en centre d’appels, vous saurez ce qui intéresse vraiment les clients. De plus, cela permet de recueillir des informations importantes qui vous seront toujours utiles en cas d’autres produits correspondant mieux à un certain groupe de prospects.

Investissez dans un logiciel CRM efficace pour des potentiels clients

Ce point rejoint en fait le précédent. Il ne suffit pas seulement de recueillir des données. Le plus important c’est d’arriver à les analyser et de les sauvegarder en toute sécurité. Pour cela, et pour maintenir une bonne relation client, faites usage d’un bon logiciel CRM. Nos centres d’appels sont dotés du VICIdial, efficace pour centraliser les informations tels que leurs coordonnées ou de leur achats effectués. Il permet aussi d’analyser les informations et de les classer en divers dossiers clients. Ce qui permet une bonne organisation, une meilleure gestion personnalisée de la relation clients.

Externalisez vos tâches

Une dernière astuce qui marche à coup sûr pour gagner des potentiels clients et de bien gérer vos relations avec ces derniers, est de confier cette tâche à nos centres de contacts. Nous sommes les meilleurs, surtout dans le domaine de télésecrétariat et nous avons des agents qualifiés à votre disposition. Nous proposons également d’autres prestations qui pourront optimiser votre entreprise. Pour demander assistance, vous pouvez nous contacter au 09 70 71 83 00 ou nous écrire à l’aide de la fiche disponible sur le site.

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  1. […] dirigeant d’entreprise se retrouve tout le temps avec des tâches administratives qui débordent de partout et des tâches […]

  2. […] il vous faut en tant que marketeur prendre en compte tous les paramètres de lancement. Chaque prospect étant unique, les préférences au niveau des horaires de réception des mails commerciaux […]

  3. […] différentes transactions à effectuer. Toutefois, malgré toute la bonne volonté du monde, les agents de ces compagnies ne peuvent être à plusieurs endroits à la fois. En effet, le temps leur manque […]

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